Buying trances : a new psychology of sales and marketing

Contents:
Introduction;
Chapter 1: Got Trance?;
Chapter 2: The World's Largest Private Collection Hypnosis Books;
Chapter 3: The Man With The Golden Helmet;
Chapter 4: The Truth About Why People Buy;
Chapter 5: The Nude Wizard Of Moneymaking Appeal;
Chapter 6: How I Discovered The Buying Trance;
Chapter 7: How To Uncover Someone's Current Trance;
Chapter 8: The Story Of The Portable Empire;
Chapter 9: Conversational Trances: The Four States Of Mind.
Chapter 10: How To Handle Resistant Prospects
chapter 11: The 10-Second Trance Induction;
Chapter 12: Who Else Wants To Write A Headline That Always Works?;
Chapter 13: What Is The All-Time Best Trance Inducer?;
Chapter 14: How To Get People To Buy Virtually Anything;
Chapter 15: How To Create A Magical On-The-Spot Buying Trance;
Chapter 16: The Most Important Chapter In This Entire Book;
Chapter 17: The Hypnotic Power Of Agreement;
Chapter 18: Don't Read This Chapter;
Chapter 19: Listen To This: How To Create Buying Trances For Radio.
Chapter 20: Watch This: How To Create Buying Trances For Television Or Video
chapter 21: A Secret Buying Trance Induction;
Chapter 22: The Surprise Gifts: Arevealing

Includes bibliographical references and index