Business to business market research : understanding and measuring business markets
Publication details: London Kogan Page 2006 Description: x, 310 p. : ill. ; 24cmISBN: 0749447702Subject(s): 1. Industrial marketing -- ResearchDDC classification: 658.8 MCN| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
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Villa College QI Campus | Villa College Library | 658.8 MCN (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 03/12/2023 | 3303 |
Contents:
Introduction
1 -the business to business market research industry
2 -Sampling for B2B research
3 -Trends in B2B research
4 -What works an does not work in B2B research
5 -The B2B research process: I desk research
6 -The B2B research process: II Qualitative research
7 -The B2B research process: III Quantitative research
8 -Costing: Guideline on the cost of projects
9 -Overviews of the business respondent, Sectors and research application
10 -Regional differences and comparison in B2B research
11 -What it is like being a B2B client and B2B research
12 -Training, organizations and Ethics in B2B research
Includes bibliographical references and index
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