Modern marketing management

By: S. K. Baral, S. C. BihariPublication details: Delhi : A.I.T.B.S. Publishers, 2009. Edition: 1st edDescription: xii, 469 p. : ill. ; 24 cmISBN: 9788174733801Subject(s): 1. Marketing -- Management. MarketingDDC classification: 658.8 BAR

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 BAR (Browse shelf(Opens below))	Available		3305

Total holds: 0

Contents:
1. Introduction to marketing management
2. Marketing mix
3. Marketing environment
4. Marketing research and MKIS
5. Consumer behaviour
6. Marketing segmentation
7. Marketing organization
8. Advertising, sales promotion and public relations
9. Product management
10. Pricing
11. Distribution management
12. Personal selling and sales force management
13. Branding and packing
14. Service marketing
15. Retail marketing
16. International business
17. Marketing strategy and leadership

Includes index.

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