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Marketing / Dhruv Grewal and Michael Levy
Publication details: Boston : McGraw-Hill Irwin, c2008. Description: xxxiii, 602 p. : col. ill. ; 27 cmISBN: 9780073049021; 0073049026Subject(s): MarketingDDC classification: 658.8 GRE| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | Available | 739 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | Available | 838 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 06/22/2023 | 1093 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 07/03/2023 | 3313 | ||
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English Lending
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Villa College Library | Villa College Library | 658.8 GRE (Browse shelf(Opens below)) | Checked out | 11/21/2022 | 6548 |
Total holds: 0
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| 658.8 FER Marketing strategy : text and cases / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / | 658.8 GRE Marketing / |
Content includes:
Section 1. Assessing the marketplace
Section 2. Understanding the marketplace
Section 3. Targeting the marketplace
Section 4. Value creation
Section 5. Value capture
Section 6. Value delivery : designing the channel and supply chain
Section 7. Value communication
Includes index.
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