Sweet spot : how to maximize marketing for business growth / Arun Sinha

By: Sinha, ArunPublication details: New Jersey : John Wiley & Sons, c2007. Description: xviii, 238 p. ; 24 cmISBN: 9780470051436 ; 0470051434 Subject(s): Marketing -- Management | Success in businessDDC classification: 658.8 SIN

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 SIN (Browse shelf(Opens below))	Available		3304
English Lending	Villa College Library	Villa College Library	658.8 SIN (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 07/02/2023		3315

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Previous	658.8 SCO The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /	658.8 SCO The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /	658.8 SER Services marketing : integrating customer focus across the firm	658.8 SIN Sweet spot : how to maximize marketing for business growth /	658.8 SIN Sweet spot : how to maximize marketing for business growth /	658.8 STO Make marketing work for you : boost your profits with proven marketing techniques /	658.8 STR Unselling : the new customer experience /	Next

Contents:
Introduction;

Part One;
Chapter 1: Marketing, Sweet Marketing;
Chapter 2: Sweet Spotting;
Chapter 3: The Qualifying Rounds;
Chapter 4: Growing around in Circles;

Part Two;
Chapter 5: Mining Minds;
Chapter 6: Demarcating Demand;
Chapter 7: From Logo to Icon;
Chapter 8: Champions-In-Chief;
Chapter 9: Employ Advocates, Not Workers;
Chapter 10: The Stuff That Marketing Is Made Of

Includes bibliographical references and index

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