All you need is a good idea : how to create marketing messages that actually get results / Jay H. Heyman
Publication details: New Jersey : John Wiley & Sons, c2008. Description: xxix, 236 p. ; 24 cmISBN: 9780470237915Subject(s): 1. Marketing | 2. Advertising | 3. Small business -- MarketingDDC classification: 658.8 HEY| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.8 HEY (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 07/02/2023 | 3320 |
CONTENT INCLUDES:
1. About The Title
Case History: Total Cereal
2. The Power Of An Idea
Case History: Sharp Watches
3. Who Do You Think You Are, Anyway?
Case History: Porte Advertising
4. Where Are You Going?
Case History: Ralston Purina's Hero Dog Food
5. Work Very Hard. Once
Case History: Oxydol Detergent
6. Where Do You Find A Good Idea?
Case History: Prevent Blindness NY
Case History: Kangol Caps
7. Being Clear Is A Good Idea
Case History Dallas BBQ
8. Taking An Idea From Nice To Good
Case History: Legion Paper
9. Don't Talk So Much
Case History: Paradigm Vision Video Conferencing
10. Relevant Shock
Case History: Frigidaire Washing Machines
Case History: The American Arbitration Association
11. Lost Your Voice?
Case History: The Stage Deli
12. Use The Whole Carcass
Case History: Clearvison Optical
13. Trust Your Tummy - But Don't Fall In Love
Case History: Vaseline Petroleum Jelly
Case History: Anacin
14. Whats In A Name?
Case History: Rapid Park Garages
15. Pecked To Death By Ducks
Case History: Drambuie Liqueur
16. Little Things Can Mean A Lot
A (Little) Case History: Host Apparel
17. When Is A Good Idea Not A Good Idea?
Case History: Your Phufkel
18. Don't Be Shy
19. Four Words That Will Guarantee Your Financial Success
20. How Did You Do?
21. How Did I Do?
Includes index
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