Marketing excellence : winning companies reveal the secrets of their success

By: Hugh Burkitt, John ZealleyPublication details: New Delhi : Wiley India, c2006. Description: xiv, 373 p. : ill. ; 23 cmISBN: 8126514175; 9788126514175Subject(s): 1. Marketing. 2. Marketing -- Management. 3. Marketing -- Case studiesDDC classification: 658.8 BUR
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
658.8 BUR (Browse shelf(Opens below)) Available 3326
Total holds: 0

Contents:
1. Marketing measurement excellence
2. Customer insight
3. Launching new brands
4. Brand extension
5. Brand revitalisation
6. Sustaining the brand promise
7. Marketing communications : getting the message across
8. Creating loyal relationships
9. Crossing borders : international brand development
10. Internal marketing : engaging employees
11. Developing marketing capabilities
12. Doing well by doing good.

There are no comments on this title.

to post a comment.