International marketing
Publication details: New Delhi : Tata McGraw-Hill, c2007. Edition: 13th edDescription: xxxi, 888 p. : ill. ; 24 cmISBN: 9780070666993; 0070666997Subject(s): 1. Export marketing. 2. International business enterprisesDDC classification: 658.84 CAT| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.84 CAT (Browse shelf(Opens below)) | Available | 3328 |
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| 658.83420973 HAW Consumer behavior | 658.84 AWA Electronic commerce | 658.84 BOW Strategic marketing channel management | 658.84 CAT International marketing | 658.84 CAT International marketing | 658.84 FAL CBEC1103 Elements of E-commerce / | 658.84 HAY Direct marketing |
Contents:
1. The scope and challenge of international marketing
2. The dynamic environment of international trade
3. History and geography : the foundations of culture
4. Cultural dynamics in assessing global markets
5. Culture, management style, and business systems
6. The political environment : a critical concern
7. The international legal environment : playing by the rules
8. Developing a global vision through marketing research
9. Emerging markets
10. Multinational market regions and market groups
11. Global marketing management : planning and organization
12. Products and services for consumers
13. Products and services for businesses
14. International marketing channels
15. Exporting and logistics : special issues for business
16. Integrated marketing communications and international advertising
17. Personal selling and sales management
18. Pricing for international markets.
19. Negotiating with international customers, partners, and regulators.
Includes index.
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