E-business 2.0 : roadmap for success / Ravi Kalakota and Marcia Robinson
Material type:
TextPublication details: New Delhi : Dorling Kindersley, 2008. Description: 544 p. : ill. ; 24 cmISBN: 9788177581164Subject(s): 1. Electronic commerceDDC classification: 658.84 KAL
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.84 KAL (Browse shelf(Opens below)) | Available | 3387 |
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| 658.84 CAT International marketing | 658.84 FAL CBEC1103 Elements of E-commerce / | 658.84 HAY Direct marketing | 658.84 KAL E-business 2.0 : roadmap for success / | 658.84 KAL E-business 2.0 : roadmap for success / | 658.84 PAN E-commerce | 658.84091724 HAR Harvard Business review on emerging markets |
Contents:
Ch. 1. Moving from E-Commerce to E-Business
Ch. 2. Spotting E-Business Trends
Ch. 3. Digitizing the Business: E-Business Patterns
Ch. 4. Thinking E-Business Design: More than Technology
Ch. 5. Constructing the E-Business Architecture: Enterprise Apps
Ch. 6. Integrating Processes to Build Relationships: Customer Relationship Management
Ch. 7. Transforming Customer Contact into Revenue: Selling-Chain Management
Ch. 8. Building the E-Business Backbone: Enterprise Resources Planning
Ch. 9. Implementing Supply Chain Management and E-Fulfillment
Ch. 10. Demystifying E-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges
Ch. 11. Business Intelligence: The Next Generation of Knowledge Management
Ch. 12. Developing the E-Business Design: Strategy Formulation
Ch. 13. Translating E-Business Strategy into Action: E-Blueprint Formulation
Ch. 14. Mobilizing the Organization: Tactical Execution.
Includes bibliographical references and index.
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