Marketing for hospitality and tourism
Publication details: New Delhi Dorling Kindersley c2006 Edition: 4th edDescription: 956 p. ill. 25 cmISBN: 9788131722244Subject(s): 1. Hospitality industry -- Marketing. 2. Tourism -- Marketing. 3. Hospitality industry -- Marketing -- Case studies. 4. Tourism -- Marketing -- Case studiesDDC classification: 647.94088 KOT| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 647.94088 KOT (Browse shelf(Opens below)) | Available | 3389 |
Pt. 1. Understanding the hospitality and tourism marketing process
1. Introduction : marketing for hospitality and tourism
2. Service characteristics of hospitality and tourism marketing
3. The role of marketing in strategic planning
Pt. 2. Developing hospitality and tourism marketing opportunities
4. The marketing environment
5. Marketing information systems and marketing research
6. Consumer markets and consumer buying behavior
7. Organizational buyer behavior of group market
8. Market segmentation, targeting, and positioning
Pt. 3. Developing hospitality and tourism marketing opportunities
9. Designing and managing products
10. Internal marketing
11. Building customer loyalty through quality
12. Pricing products : pricing considerations, approaches, and strategy
13. Distribution channels
14. Promoting products : communication and promotion policy and advertising
15. Promoting products : public relations and sales promotion
Pt. 4. Managing hospitality and tourism marketing
16. Professional sales
17. Electronic marketing : Internet marketing, database marketing, and direct marketing
18. Destination marketing
19. Next year's marketing plan.
Includes bibliographical references and index.
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