Business-to-business marketing : strategies and implementation
Publication details: Hampshire : Palgrave Macmillan, c2003. Edition: 2nd edDescription: xviii, 469 p. : ill. ; 24 cmISBN: 9780230527270Subject(s): 1. Industrial marketing. 2. Industrial marketing -- Management. 3. Marketing -- PlanningDDC classification: 658.804 BUS| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.804 BUS (Browse shelf(Opens below)) | Available | 3400 |
Contents:
1. Competitiveness, Marketing and Business-to-Business Marketing
2. Business-to-Business Customers and Markets
Pt. I. Strategy Foundations
3. Understanding Business-to-Business Purchasing
4. Information and Information Systems
5. Markets and Suppliers' Strategy
6. Segmentation and Marketing Strategy
Pt. II. Strategy Implementation
7. Generic Business-to-Business Offer Design and Management
8. Market Access and Customer Management
9. Communication and Publicity/Advertising
10. Marketing and Technological Innovation
11. The Marketing of Services
12. Major Project Marketing
Pt. III. Strategy Design
13. The Role and Organisation of Marketing
14. Customer Position, Market Position, Marketing Strategies and Planning
15. Issues and Specificities of International Marketing
Includes bibliographical references and index
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