Marketing campaigns

By: Diane CanwellPublication details: London International Thomson Publishing 1998 Edition: 1st edDescription: vii, 162 p. : ill. ; 24 cmISBN: 1861522452Subject(s): 1. Marketing -- Management. 2. Marketing -- Great BritainDDC classification: 658.8 CAN

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 CAN (Browse shelf(Opens below))	Available		3403

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Previous	658.8 BMM BMMK5103 Marketing management /	658.8 BRI Hacking marketing: / agile practices to make marketing smarter, faster and more innovative	658.8 BUR Marketing excellence	658.8 CAN Marketing campaigns	658.8 CHU Marketing research : methodological foundations /	658.8 COH Marketing your small business made E-Z	658.8 CON Consumer behavior / Leon G. Schiffman ... [et al.]	Next

Contents:
Introduction
1 Planning your marketing campaign
2 Managing products and services
3 Pricing goods and services
4 Handling promotions
5 Dealing with distribution
6 Selling your goods and services
7 Staying ahead of the market
8 Reviewing your marketing campaign

Includes bibliographical references and index

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