The silent salesmen : guaranteed strategies for increasing sales and profits using promotional products

By: Mitch CarsonPublication details: New Jersey : John Wiley & Sons, c2009. Description: xvii, 280 p. : ill. ; 24 cmISBN: 9780470270356Subject(s): 1. Sales promotion. 2. MarketingDDC classification: 658.82 CAR

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.82 CAR (Browse shelf(Opens below))	Available		3411

Total holds: 0

Contents:
Ch. 1. The Potency of Promotional Products
Ch. 2. Your Marketing Plan
Ch. 3. Advertising
Ch. 4. Trade Show Marketing
Ch. 5. Sales Promotion
Ch. 6. Public Relations
Ch. 7. Human Resources
Ch. 8. Tap into the Power
Ch. 9. Silent Salesmen Workbook
Ch. 10. Million-Dollar Case Studies

Includes index.

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