Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! Robert Imbriale

By: Imbriale,RobertPublication details: New Jersey : John Wiley & Sons, c2007. Description: xxvi, 198 p. ; 23 cmISBN: 9780470116357Subject(s): 1. Marketing -- Psychological aspectsDDC classification: 658.8342 IMB

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Item type	Current library	Home library	Call number	Status	Barcode
English Lending	Villa College Library	Villa College Library	658.8342 IMB (Browse shelf(Opens below))	Available	3417
English Lending	Villa College Library	Villa College Library	658.8342 IMB (Browse shelf(Opens below))	Available	3423
English Lending	Villa College Library	Villa College Library	658.8342 IMB (Browse shelf(Opens below))	Available	3424

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Contents:
Ch. 1. Motivational marketing and why it is important to your business
Ch. 2. Motivate your prospects to buy now
Ch. 3. Taking aim at your prospect's emotions
Ch. 4. Emotional motivator 1 - fear
Ch. 5. Emotional motivator 2 - love
Ch. 6. Emotional motivator 3 - freebies and bargains
Ch. 7. Emotional motivator 4 - effortless moneymaking
Ch. 8. Emotional motivator 5 - making dreams come true
Ch. 9. Creating your first emotional motivator ad
Ch. 10. Motivational marketing : sales letter strategies
Ch. 11. Motivational marketing : Web site strategies
Ch. 12. Motivational marketing : display and print advertising strategies
Ch. 13. Motivational marketing : radio advertising strategies
Ch. 14. Motivational marketing : television advertising strategies
Ch. 15. Get out there and motivate your prospects
Ch. 16. Concluding thoughts on motivational marketing.

Includes index.

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