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Marketing research

By: David J. Luck, Ronald S. RubinPublication details: New Delhi : Prentice-Hall, 2006. Edition: 7th edDescription: xvii, 683 p. : ill. ; 23 cmISBN: 8120304845Subject(s): 1. Marketing researchDDC classification: 658.83 LUC
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College QI Campus
Villa College Library
658.83 LUC (Browse shelf(Opens below)) Available 3419
Total holds: 0

Contents:
Pt. 1. Fundamentals
Pt. 2. Planning the research project
Pt. 3. Performing the data collection
Pt. 4. Processing and analyzing data
Pt. 5. Presentation and follow - through

Includes index.

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