International marketing
Publication details: New Delhi : Tata McGraw-Hill, c2005. Edition: 12th edDescription: xxxiii, 697 p. : ill. ; 28 cm. +1 CD-ROMISBN: 0072598797Subject(s): 1. Export marketing. 2. International business enterprisesDDC classification: 658.84 CAT| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College QI Campus | Villa College Library | 658.84 CAT (Browse shelf(Opens below)) | Available | 3420 |
Contents:
Pt. I. An Overview.
1. The Scope and Challenge of International Marketing.
2. The Dynamic Environment of International Trade
Pt. II. The Cultural Environment of Global Markets.
3. History and Geography : The Foundations of Culture.
4. Cultural Dynamics in Assessing Global Markets.
5. Culture, Management Style, and Business Systems.
6. The Political Environment: A Critical Concern.
7. The International Legal Environment: Playing by the Rules.
Pt. III. Assessing Global Market Opportunities.
8. Developing a Global Vision through Marketing Research.
9. Emerging Markets.
10. Multinational Market Regions and Market Groups
Pt. IV. Developing Global Marketing Strategies.
11. Global Marketing Management: Planning and Organization.
12. Products and Services for Consumers.
13. Products and Services for Business.
14. International Marketing Channels.
15. Exporting and Logistics: Special Issues for the Small Business.
16. Integrated Marketing Communications and International Advertising.
17. Personal Selling and Sales Management.
18. Pricing for International Markets
Pt. V. Implementing Global Marketing Strategies.
19. Negotiating with International Customers, Partners, and Regulators
Pt. VI. Supplementary Material: The Country Notebook - A Guide for Developing a Marketing Plan
Includes bibliographical references and index
There are no comments on this title.