Marketing automation : practical steps to more effective direct marketing
Publication details: New Jersey : John Wiley & Sons, c2007. Description: xiii, 346 p. : ill. ; 24 cmISBN: 978047015427Subject(s): 1. Direct marketing. 2. Marketing -- Data processingDDC classification: 658.872 LES| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College QI Campus | Villa College Library | 658.872 LES (Browse shelf(Opens below)) | In transit from Villa College QI Campus to Villa College Library since 10/18/2022 | 3422 |
Contents:
Ch. 1. Profit and loss fundamentals
Ch. 2. Profit and loss component details
Ch. 3. Managing the P&L
Ch. 4. Measuring marketing effectiveness
Ch. 5. Measuring return on investment
Ch. 6. Marketing financials
Ch. 7. Improving response : modeling and analytics
Ch. 8. Creating a marketing financials worksheet
Ch. 9. Relevant marketing automation information
Ch. 10. Financial and marketing information integration
Ch. 11. Marketing customer information
Ch. 12. Data acquisition, storage, and retrieval
Ch. 13. Data warehouse hardware and software configuration
Ch. 14. Making information useful : access, delivery, and organization
Ch. 15. Information map
Ch. 16. Using information
Ch. 17. Response testing
Ch. 18. Modeling
Ch. 19. Optimizing contact strategy
Ch. 20. Strategic marketing.
Includes index.
There are no comments on this title.