Hospitality and travel marketing
Publication details: New Delhi : Delmar, c2002. Edition: 3rd edDescription: xviii, 625 p. : ill. ; 25 cmISBN: 813150249XSubject(s): 1. Hospitality industry -- Marketing. Tourism -- MarketingDDC classification: 647.940688 MOR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College QI Campus | Villa College Library | 647.940688 MOR (Browse shelf(Opens below)) | Available | 3425 |
Contents:
1. Marketing Defined
2. Marketing Hospitality and Travel Services
3. The Hospitality and Travel Marketing Systems
4. Customer Behavior
5. Analyzing Marketing Opportunities
6. Marketing Research
7. Marketing Strategy: Market Segmentation and Trends
8. Marketing Strategy: Strategies, Positioning, and Marketing Objectives
9. The Marketing Plan and the 8 Ps
10. Product Development and Partnership
11. People: Services and Service Quality
12. Packaging and Programming
13. The Distribution Mix and the Travel Trade
14. Communications and the Promotional Mix
15. Advertising
16. Sales Promotion and Merchandising
17. Personal Selling and Sales Management
18. Public Relations and Publicity
19. Pricing
20. Marketing Management, Evaluation and Control
Includes bibliographical references and index
There are no comments on this title.