Consumer behavior : buying, having, and being

By: Michael R. SolomonPublication details: New Delhi : PHI Learning, c2011. ; Edition: 9th edDescription: xxv, 654 p. : ill. ; 28 cmISBN: 9788120342811Subject(s): 1. Consumer behavior. 2. Market surveysDDC classification: 658.8342 SOL

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.8342 SOL (Browse shelf(Opens below))	Available		3429

Total holds: 0

Contents:
1. CONSUMERS AS INDIVIDUALS
2. Perception
3. Learning and Memory
4. Motivation and Values
5. The Self
6. Personality and Lifestyles
7. Attitudes
8. Attitude Change and Interactive Communications
II. CONSUMERS AS DECISION MAKERS
9. Individual Decision Making
10. Buying and Disposing
11. Group Influence and Opinion Leadership
12. Organizational and Household Decision Making
III. CONSUMERS AND SUBCULTURES
13. Income and Social Class
14. Ethnic, Racial, and Religious Subcultures
15. Age Subcultures
IV. CONSUMERS AND CULTURE
16. Cultural Influences on Consumer Behavior
17. The Creation and Diffusion of Consumer Culture.

Includes bibliographical references and index

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