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Applications in basic marketing : clippings from the Popular Business Press

By: William D. Perreault, E. Jerome McCarthyPublication details: Boston : McGraw-Hill Irwin, c2005. Edition: 2005-2006 edDescription: vii, 214 p. : ill. ; 24 cmISBN: 9780072864717; 0072864710Subject(s): 1. Marketing -- ManagementDDC classification: 658.8 PER

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 PER (Browse shelf(Opens below))	Available		3431

Total holds: 0

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Previous	658.8 PER Essentials of marketing : a global-managerial approach /	658.8 PER Essentials of marketing : a global-managerial approach /	658.8 PER Basic marketing : a marketing strategy planning approach /	658.8 PER Applications in basic marketing	658.8 PET Marketing management	658.8 POC Client relationship management	658.8 RET Retail credit risk management /	Next

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