Strategic marketing channel management

By: Donald J. Bowersox, M. Bixby CooperPublication details: New Delhi : Tata McGraw-Hill, c1992. Description: xix, 488 p. : ill. ; 24 cmISBN: 0070586691Subject(s): 1. Marketing channels -- Management. 2. Business logistics. 3. Physical distribution of goodsDDC classification: 658.84 BOW

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	658.84 BOW (Browse shelf(Opens below))	Available		3432

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Contents:
Pt. 1. The scope of marketing and distribution channels
1. Marketing channels
2. Primary participants
3. Special participants
4. Channel structure
Pt. 2. Channel strategy and design
5. Enterprise positioning
6. Marketing design
7. Logistic design
8. Planning and analysis framework
Pt. 3. Channel development and management
9. Negotiation
10. Channel management
11. Performance management
Pt. 4. Expand channel perspectives
12. Channel dynamics
13. International and service channels
14. Future distribution arrangements

Includes bibliographical references and index

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