Public relations for your business

By: Frank JefkinsPublication details: Mumbai : Jaico Publishing House, 2006. Description: 206 p. : ill. ; 23 cmISBN: 8179922723Subject(s): 1. Public relations -- Corporations. 2. Companies public relationsDDC classification: 659.2 JEF

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )
Comments ( 0 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	659.2 JEF (Browse shelf(Opens below))	Available		3441

Total holds: 0

Contents:
1. Do I need PR?
2. Do I need a corporate image?
3. Do I need a corporate identity?
4. How do I get media coverage?
5. How do I deal with reporters and interviews?
6. How can I develop e-PR?
7. Is sponsorship worthwhile?
8. How do I communicate with my employees?
9. Do I need an In-house PR department?
10. Do I need a PR consultancy?
11. Is corporate advertising necessary?
12. How do I conduct food customer relations?
13. How does PR relate to marketing?
14. How do I educate the market?
15. How do I deal with opinion leaders?
16. How do I handle financial relations?
17. How can political PR help me?
18. What can I do about community relations?
19. How can PR help me export?
20. How do I use PR in a crisis?
21. Why do I need research?
22. How do I evaluate PR results?

Includes index

There are no comments on this title.

to post a comment.