Everything you should know about public relations : direct answers to over 500 questions

By: Anthony DavisPublication details: London : Kogan Page, 2004. Description: vii, 280 p. : ill. ; 23 cmISBN: 9780749442323; 0749442328Subject(s): 1. Public relationsDDC classification: 659.2 DAV
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Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
659.2 DAV (Browse shelf(Opens below)) Available 3443
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Contents:
1. Introduction
2. Dreams and realities
3. Is there anyone there?
4. Fit for purpose
5. Look at us
6. Getting on with the relations
7. Making the connections
8. A stake in the future
9. Among the climate-makers
10. What does success look like?
11. Tools of the trade
12. In the beginning
13. Who does the work?
14. The consultancy for us
15. Changing into overdrive
 
Includes bibliographical references and index

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