Public relations and integrated communications / Stuart M. Levy

By: Levy, Stuart MPublication details: New Delhi : Lotus Press, c2006. ; Description: v, 258 p. ; 21 cmISBN: 8183820743Subject(s): 1. Public relationsDDC classification: 658.45 LEV

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.45 LEV (Browse shelf(Opens below))	Available		3446

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CONTENT INCLUDES

1. Introduction
2. Culture of Public Relations
3. Purchasing Public Relations
4. Public Relation and the Motive
5. Public Relation Implications
6. Typology of the Public Relations Behaviour
7. Risk Communication Guidelines
8. Public Relation into Web Design
9. Using Internet for Community Information
10. Public Relations Ethics
11. Building Corporate Responsibility through Public Relations
12. Principles and Practices of Modern Public Relations

Includes bibliographical references and index

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