Advertising management

By: Rajeev Batra, John C. Myers, David A. AakerPublication details: New Delhi : Prentice-Hall, 2005. Edition: 5th edDescription: x, 754 p. : ill. ; 24 cmISBN: 8120312198Subject(s): 1. Advertising -- Management. 2. AdvertisingDDC classification: 659.1 BAT

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College QI Campus	Villa College Library	659.1 BAT (Browse shelf(Opens below))	Available		3447

Total holds: 0

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Previous	659 PRE Event marketing : how to successfully promote events, festivals, conventions, and expositions /	659 PRE Event marketing : how to successfully promote events, festivals, conventions, and expositions /	659 PRE Event marketing : how to successfully promote events, festivals, conventions, and expositions /	659.1 BAT Advertising management	659.1 BEL Advertising and promotion	659.1 BEL Advertising and promotion	659.1 DAH Advertising for dummies /	Next

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