Advertising : principles and practice
Publication details: New Delhi : Prentice-Hall, 2007. Edition: 7th edDescription: xxix, 592 p. : ill. ; 27 cmISBN: 9788120333048Subject(s): 1. AdvertisingDDC classification: 659.1 WEL| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 659.1 WEL (Browse shelf(Opens below)) | Available | 3449 |
Browsing Villa College Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available |
|
|
||
| 659.1 DYE Advertising as communication / | 659.1 MOH Advertising management | 659.1 VIT The seven lost secrets of success | 659.1 WEL Advertising | 659.2 DAV Everything you should know about public relations | 659.2 FOS Reputation strategy and analytics in a hyper-connected world / | 659.2 FOS Reputation strategy and analytics in a hyper-connected world / |
Contents:
1. Introduction to advertising
2. Advertising's role in marketing
3. Advertising and society
Part-ending case : chick-fil-A : foundations
4. How advertising works
5. The consumer audience
6. Strategic research
7. Strategic planning
Part-ending case : chick-fil-A : planning and strategy
8. Print and out-of-home media
9. Broadcast media
10. Interactive and alternative media
11. Media planning and buying
Part-ending case : chick-fil-A : effective advertising media
12. The creative side and message strategy
13. Copywriting
14. Design and production
Part-ending case : chick-fil-A : effective advertising messages
15. Direct response
16. Sales promotion, events, and sponsorships
17. Public relations
18. Special advertising situations
19. Evaluation of effectiveness
Part-ending case : chick-fil-A : integration and evaluation.
Includes bibliographical references and index
There are no comments on this title.