Strategic marketing for nonprofit organizations
Publication details: New Delhi : Prentice-Hall, 2005. Edition: 6th edDescription: vii, 536 p. : ill. ; 24 cmISBN: 8120322592Subject(s): 1. Nonprofit organizations -- MarketingDDC classification: 658.8 AND| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.8 AND (Browse shelf(Opens below)) | Available | 3454 |
Contents:
a. DEVELOPING A CUSTOMER ORIENTATION.
1. The Growth and Development of Nonprofit Marketing.
2. Developing a Customer-Centered Mind-Set.
Section 2. II. STRATEGIC PLANNING AND ORGANIZATION.
3. Strategic Marketing Planning.
4. Understanding Consumer Behavior.
5. Acquiring and Using Marketing Information.
6. Segmentation, Positioning and Branding.
Section 3. III. DEVELOPING AND ORGANIZING RESOURCES.
7. Generating Funds.
8. Attracting Human Resources: Staff, Volunteers and Boards.
9. Working with the Private Sector.
10. Organizing for Implementation.
11. Planning and Budgeting the Marketing Mix.
Section 4. IV. DESIGNING THE MARKETING MIX.
12. Managing the Organization's Offerings.
13. Social Marketing.
14. Developing and Launching New Offerings.
15. Managing Perceived Costs.
16. Facilitating Marketing Behaviors.
17. Formulating Communications Strategies.
18. Managing Communications: Advertising and Personal Persuasion.
19. Managing Public Media and Public Advocacy.
Section 5. V. CONTROLLING MARKETING STRATEGIES.
20. Marketing Evaluation, Monitoring and Control.
Includes bibliographical references and index
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