Entrepreneurship : new venture creation / David H. Holt
Publication details: New Delhi : PHI Learning, 2010 Description: xix, 553 p. : ill. ; 24 cmISBN: 9788120312814DDC classification: 658.1141 HOL| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Staff Reference
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Villa College QI Campus | Villa College Library | 658.1141 HOL (Browse shelf(Opens below)) | Available | 359 |
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| 658.11 SPI New venture creation : entrepreneurship for the 21st century / | 658.11 SPI New venture creation : entrepreneurship for the 21st century | 658.114 CHE The talent powered organization | 658.1141 HOL Entrepreneurship : new venture creation / | 658.14 PAC The workplace : chart your career / | 658.14 PAC The workplace : chart your career / | 658.14 PAC The workplace : chart your career / |
Contents
Pt. Entrepreneurship and free enterprise
Entrepreneurship and new venture opportunities
Entrepreneurship and innovation
Small business and corporate entrepreneurship: Contracting enterprise
Model for new ventures: feasibility planning
Pt.2 Product and service concepts for new venture
The product concept and commercial opportunities
Product protection: patent, trademarks, and copyrights
Service: the human side of enterprise
Marketing and new venture development
Marketing research for new ventures
Marketing functions and strategies
International market: new venture opportunities
Organizing and financing the new venture
The entrepreneurial team and business formation
Business acquisitions and franchising
Financial resources for new ventures
Managing growth and transition
Includes index
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