Economics for managers / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris

Content includes:

PART I: INTRODUCTION.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.

PART II: DEMAND AND FORECASTING.
3. Demand Analysis.
4. Estimating Demand.
4A. Problems in Applying the Linear Regression Model.
5. Business and Economic Forecasting.
6. Managing in the Global Economy.
6A Foreign exchange risk management

PART III: PRODUCTION AND COST.
7. Production Economics.
7A. Maximization of Production Output Subject to a Cost Constraint.
7B. Production economics of renewable and exhaustible natural resources
8. Cost Analysis.
8A. Long-Run Costs with a Cobb-Douglas Production Function.
9. Applications of Cost Theory.

PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output, & Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best practice tactics: game theory.
13A. Entry Deterrence and Accommodation Games.
14. Pricing Techniques and Analysis.

PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION OF BUSINESS.
15. Contracting, Governance, and Organizational Form.
15A. Auction Design and Information Economics.
16. Government Regulation.
17. Long-Term Investment Analysis.
 
Includes index