Image from Amazon.com
Strategic marketing : text and cases - the Indian perspective / S. Shajahan
Publication details: New Delhi : Viva Books, 2010, Description: xi, 575 p. : ill. ; 24 cmISBN: 9788130912691Subject(s): Strategic planningDDC classification: 658.4012 SHA| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College QI Campus | Villa College Library | 658.4012 SHA (Browse shelf(Opens below)) | Available | 3646 |
Total holds: 0
Contents:
Ch.1 Overview of Strategic Marketing in the New Millennium ?
Ch.2 Marketing Environmental Audit ?
Ch.3 Overview of Customer Analysis
Ch.4 Effective Branding Strategies in the New Millennium ?
Ch.5 Overview of Competitor Analysis ?
Ch.6 Industry Analysis ?
Ch.7 Technological Revolutions in Strategic Marketing ?
Ch.8 Overview of Strategic Options and Implementation ?
Ch.9 Strategies for global players
Ch.10 Emerging marketing concepts among corporates during downturn
Includes bibliographical references
There are no comments on this title.