Product strategy and management / Michael Baker and Susan Har

Part I The theoretical foundations
Chapter 1 Competition and product strategy
Chapter 2 The product in theory and practice
Chapter 3 Buyer behaviour
Chapter 4 The product life cycle in theory and practice
Chapter 5 Product portfolios

Part II New product development
Chapter 6 The importance, nature and management of the new product development process
Chapter 7 New product strategy
Chapter 8 Idea management for new product development
Chapter 9 Screening new product ideas
Chapter 10 Concept development and testing
Chapter 11 Business analysis
Chapter 12 Product testing

Part III Product management
Chapter 13 Commercialization: test marketing and launching the new product
Chapter 14 Managing growth
Chapter 15 Managing the mature product

Part IV Product elimination
Chapter 16 Controlling the product line: an overview of the deletion decision
Chapter 17 Reaching the decision to delete a product
Chapter 18 Implementing the deletion decision
Chapter 19 Reprise

Includes bibliographical references and index