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Corporate Communication / Paul A. Argenti

By: Argenti, Paul APublication details: New York : McGraw-Hill International, c2009. Edition: 5th edDescription: xx, 313 p. : ill. ; 25 cmISBN: 9780071276153; 0071276157DDC classification: 658.4 ARG
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Contents

1. The changing environment for business
2. Communicating strategically
3. An overview of the corporate communication function
4. Identity, image, reputation, and corporate advertising
5. Corporate responsibility
6. Media relations
7. Internal communications
8. Investor relations
9. Government relations
10. Crisis communication

Includes bibliographical references and index

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