Corporate Communication / Paul A. Argenti
Publication details: New York : McGraw-Hill International, c2009. Edition: 5th edDescription: xx, 313 p. : ill. ; 25 cmISBN: 9780071276153; 0071276157DDC classification: 658.4 ARG| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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Villa College Library | Villa College Library | 658.4 ARG (Browse shelf(Opens below)) | Available | 9000 | ||
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Villa College Naifaru Campus | Villa College Library | 658.4 ARG (Browse shelf(Opens below)) | Available | 8313 | ||
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Villa College Library | Villa College Library | 658.4 ARG (Browse shelf(Opens below)) | Available | 366 | ||
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Villa College Library | Villa College Library | 658.4 ARG (Browse shelf(Opens below)) | Available | 6259 | ||
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Villa College Library | Villa College Library | 658.4 ARG (Browse shelf(Opens below)) | Available | 2291 | ||
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Villa College Library | Villa College Library | 658.4 ARG (Browse shelf(Opens below)) | Available | 3477 |
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| 658.4 ARG Corporate Communication / | 658.4 ARG Corporate Communication / | 658.4 ARG Corporate Communication / | 658.4 ARG Corporate Communication / | 658.4 ARM A handbook of management and leadership | 658.4 BAN Corporate governance : financial responsibility, controls and ethics / | 658.4 BAT Management : leading and collaborating in a competitive world / |
Contents
1. The changing environment for business
2. Communicating strategically
3. An overview of the corporate communication function
4. Identity, image, reputation, and corporate advertising
5. Corporate responsibility
6. Media relations
7. Internal communications
8. Investor relations
9. Government relations
10. Crisis communication
Includes bibliographical references and index
English Lending
English Reference
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