Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens
Publication details: New Delhi : Pearson Education, c2011. Edition: 5th edDescription: xxiii, 683 p. : ill. ; 28 cmISBN: 9788131759349DDC classification: 647.94088 KOT| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Staff Reference
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Villa College QI Campus | Villa College Library | 647.94088 KOT (Browse shelf(Opens below)) | Available | 368 |
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| 647.940688 KOT Marketing for hospitality and tourism / | 647.940688 MOR Hospitality and travel marketing | 647.940688 NEG Marketing and sales strategies for hotels and travel trade | 647.94088 KOT Marketing for hospitality and tourism / | 647.94088 KOT Marketing for hospitality and tourism | 647.94092 JON Professional management of housekeeping operations / | 647.95 CLA Where to drink coffee : the experts' guide to the best coffee in the world / |
Pt. I. Understanding the Hospitality and Tourism Marketing Process
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning
Pt. II. Developing Hospitality and Tourism Marketing Opportunities and Strategies
4. The Marketing Environment
5. Marketing Information Systems and Marketing Research
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior of Group Market
8. Market Segmentation, Targeting, and Positioning
Pt. III. Developing the Hospitality and Tourism Marketing Mix
9. Designing and Managing Products
10. Internal Marketing
11. Pricing Products: Pricing Considerations, Approaches, and Strategy
12. Distribution Channels
13. Promoting Products: Communication and Promotion Policy and Advertising
14. Promoting Products: Public Relations and Sales Promotion
15. Professional Sales.
16. Direct and Online Marketing: Building Customer Relationships
Pt. IV. Managing Hospitality and Tourism Marketing
17. Destination Marketing
18. Next Year's Marketing Plan.
Includes index
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