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Marketing management : a South Asian perspective / Philip Kotler… [et al.]
Publication details: New Delhi : Pearson Education, c2009. Edition: 13th edDescription: xlvii, 128 p. : ill. ; 27 cmISBN: 9788131716830DDC classification: 658.8 MAR| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Staff Reference
|
Villa College Library | Villa College Library | 658.8 MAR (Browse shelf(Opens below)) | Available | 369 |
Total holds: 0
Pt. 1. Understanding marketing management
Pt. 2. Capturing marketing insights
Pt. 3. Connecting with customers
Pt. 4. Building strong brands
Pt. 5. Shaping the market offering
Pt. 6. Delivery value
Pt. 7. Communication value
Pt. 8. Creating successful long-term growth
Includes bibliographical references and index
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