Image from Amazon.com
Relationship marketing management / Edward Little and Ebi Marandi
Publication details: London : South-Western Cengage Learning, c2003. Description: xi, 236 p. : ill. ; 30 cmISBN: 9781861529312DDC classification: 658.812 LIT| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 10728 | ||
|
English Lending
|
Villa College Naifaru Campus | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 10617 | ||
|
English Lending
|
Villa College Addu Campus | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 8322 | ||
|
English Lending
|
Villa College Ungoofaaru Learning Center | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 8323 | ||
|
English Lending
|
Villa College Meedhoo Campus | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 8324 | ||
|
English Lending
|
Villa College Naifaru Campus | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 8325 | ||
|
English Lending
|
Villa College Hithadhoo Campus | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 8326 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 7346 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 6546 | ||
English Reference
|
Villa College Library | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 2233 | ||
|
English Reference
|
Villa College Library | Villa College Library | 658.812 LIT (Browse shelf(Opens below)) | Available | 372 |
Total holds: 0
Browsing Villa College Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.812 LIT Relationship marketing management / | 658.812 LIT Relationship marketing management / | 658.812 LIT Relationship marketing management / | 658.812 LIT Relationship marketing management / | 658.812 LIT Relationship marketing management / | 658.812 LIT Relationship marketing management / | 658.812 LIT Relationship marketing management / |
Content includes:
1. Introduction
2. Criticisms of traditional marketing
3. Characteristics of RM
4. Drivers of RM
5. Planning RM programmes
6. Implementing RM programmes - strategy, structure and systems
7. Implementing RM programmes - shared values, staff, skills and style
8. Monitoring and controlling relationships
9. Ethical considerations in RM
10. Key account management
11. Customer relationship management
12. Case studies
Includes index
There are no comments on this title.