Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen with Jane Rosen

By: Rosen, Richard G | Rosen, JanePublication details: New Jersey : Wiley, c2009. Description: xv, 187 p. : ill. ; 23 cmISBN: 9780470164938DDC classification: 658.8 ROS

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Item type	Current library	Home library	Call number	Status	Barcode
English Reference	Villa College Library	Villa College Library	658.8 ROS (Browse shelf(Opens below))	Available	373
English Lending	Villa College Library	Villa College Library	658.8 ROS (Browse shelf(Opens below))	Available	3319
English Lending	Villa College Library	Villa College Library	658.8 ROS (Browse shelf(Opens below))	In transit from Villa College QI Campus to Villa College Library since 03/09/2023	3318

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Previous	658.8 RET Retail credit risk management /	658.8 RIE The 22 immutable laws of marketing : violate them at your own risk /	658.8 ROS Convergence marketing : combining brand and direct for unprecedented profits /	658.8 ROS Convergence marketing : combining brand and direct for unprecedented profits /	658.8 ROS Convergence marketing : combining brand and direct for unprecedented profits /	658.8 ROW Successful marketing	658.8 SCO The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business /	Next

Pt. I. Convergence of Brand and Direct
Ch. 1. Why Convergence Marketing?
Ch. 2. Getting to Convergence: With the Common Language of Respect
Ch. 3. Convergence
Pt. II. Measuring the Intention and Success: Process Tools and Practical Applications
Ch. 4. Accelerate and Drive; The Rosen Velocity Scale
Ch. 5. Sales Cycle and Customer Dialogue
Ch. 6. The Ask and the Offer
Ch. 7. Expected Value of the Individual
Ch. 8. Real-Time Accounting: Numbers That Will Set You Free
Ch. 9. The Brand-Interaction Accelerator
Pt. III. Performance and Balance
Ch. 10. Zen and the Art of...the Motorcycle Story
Ch. 11. A Few More Case Studies
Ch. 12. The Last Word.
Includes index

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