Consumer behavior : concepts and applications / David L. Loudon and Albert J. Della Bitta

By: Loudon, David L | Bitta, Albert J. DellaPublication details: New Delhi : Tata McGraw Hill Education, c1993. Edition: 4th edDescription: xxiii, 788 p. : ill. ; 25 cmISBN: 9780070473812; 0070473811DDC classification: 658.834 LOU

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Staff Reference	Villa College QI Campus	Villa College Library	658.834 LOU (Browse shelf(Opens below))	Available		376
English Lending	Villa College QI Campus	Villa College Library	658.834 LOU (Browse shelf(Opens below))	Available		3433

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Pt. I Studying Consumer Behavior
Ch. 1 Introduction
Ch. 2 Understanding Consumers and Market Segments
Pt. II Environmental Influences on Consumer Behavior
Ch. 3 Culture
Ch. 4 Subcultures
Ch. 5 Social Class
Ch. 6 Social Groups
Ch. 7 Family
Ch. 8 Personal Influence and Diffusion of Innovations
Pt. III Individual Determinants of Consumer Behavior
Ch. 9 Personality and Self-Concept
Ch. 10 Motivation and Involvement
Ch. 11 Information Processing
Ch. 12 Learning and Memory
Ch. 13 Attitudes
Ch. 14 Changing Attitudes
Pt. IV Consumer Decision Processes
Ch. 15 Problem Recognition
Ch. 16 Search and Evaluation
Ch. 17 Purchasing Processes
Ch. 18 Post purchase Behavior
Pt. V Additional Dimensions
Ch. 19 Modeling and Researching Consumer Behavior
Ch. 20 Consumerism
Ch. 21 Organizational Buyer Behavior
Cases
Includes bibliographical references and index

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