Marketing research : methodological foundations / Gilbert A. Churchill, Dawn Lacobucci

By: Churchill, Gilbert A | Lacobucci, DawnPublication details: New Delhi : South-Western Cengage Learning, c2005. Edition: 9th edDescription: xxii, 697 p. : ill. ; 25 cmISBN: 9788131503096 ; 8131503097DDC classification: 658.8 CHU

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Staff Reference	Villa College Library	Villa College Library	658.8 CHU (Browse shelf(Opens below))	Available		377

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Pt. 1. Marketing research, the research process, and problem definition
Pt. 2. Determine research design
Pt. 3. Design data-collection methods and forms
Pt. 4. Sample design for data collection and sample size
Pt. 5. Data analysis and interpretation
Pt. 6. The research report
Includes bibliographical references and index

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