Electronic commerce 2006 : a managerial perspective / Efraim Turban ... [et al.]

By: Turban, EfraimPublication details: New Delhi : Pearson Education, c2006. Edition: 4th edDescription: 834 p. : ill. ; 28 cmISBN: 9788131724781Subject(s): Electronic commerce | Electronic commerce -- ManagementDDC classification: 658.8 ELE

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Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Staff Reference	Villa College QI Campus	Villa College Library	658.8 ELE (Browse shelf(Opens below))	Available		379
English Lending	Villa College QI Campus	Villa College Library	658.8 ELE (Browse shelf(Opens below))	Available		3314

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Previous	658.8 DOY Marketing management and strategy	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	658.8 DWY Business marketing : connecting strategy, relationships, and learning /	658.8 ELE Electronic commerce 2006 : a managerial perspective /	658.8 ELE Electronic commerce 2006 : a managerial perspective /	658.8 ENT Entrepreneurship marketing : principles and practice of SME marketing /	658.8 ENT Entrepreneurship marketing : principles and practice of SME marketing /	Next

Ch. 1. Overview of electronic commerce
Ch. 2. E-marketplaces : structures, mechanisms, economics, and impacts
Ch. 3. Retailing in electronic commerce : products and services
Ch. 4. Consumer behavior, market research, and advertisement
Ch. 5. B2B E-commerce : selling and buying in private E-markets
Ch. 6. Public B2B exchanges and support services
Ch. 7. E-supply chains, collaborative commerce, intrabusiness EC, and corporate portals
Ch. 8. Innovative EC systems : from E-government and E-learning to C2C
Ch. 9. Mobile commerce and pervasive computing
Ch. 10. E-auctions
Includes bibliographical references and index

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