Text| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
|
Villa College Library | Villa College Library | 650 CHA (Browse shelf(Opens below)) | Available | 3823 |
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CONTENT INCLUDES:
Theme 1: Business objectives and the business environment
1. What is business?
2. Business Stakeholders
3. Business objectives
4. Business ownership
5. Setting up in business
6. Business and the market
7. Government influence on business
8. Business and the community
9. Globalization of business
Theme 2: Marketing
10. Marketing and objectives and the marketing plan
11. Market research
12. The marketing mix - product
13. The marketing mix - promotion
14. The marketing mix - price
15. The marketing mix - place
Theme 3: Production
16. Organizing production
17. Costing of production
18. The growth of business
19. Controlling production and improving efficiency
20. Production and technology
Theme 4: Accounting and Finance
21. Finance for small businesses
22. Finance for large business and public finance
23. The accounts: the profit and loss account and the balance sheet
24. Cash flow and working capital
25. Analyzing the accounts
26. Success and failure in business
Theme 5: People in organizations
27. The internal business organization of business
28. Communication in business
29. Recruitment, training and redundancy
30. Financial motivation at work
31. Non-financial motivation
32. Negotiation and bargaining
33. The changing nature of work
Includes Index
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