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Marketing research
Publication details: New Delhi : Tata McGraw-Hill, c2000. Edition: 3rd edDescription: xiii, 474 p. : ill. ; 25 cmISBN: 0074635352Subject(s): 1. Marketing researchDDC classification: 658.83 BER| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.83 BER (Browse shelf(Opens below)) | Available | 3889 |
Total holds: 0
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| 658.827 PAR Brand admiration : building a business people love / | 658.827 PAR Brand admiration : building a business people love / | 658.827 PAR Brand admiration : building a business people love / | 658.83 BER Marketing research | 658.83 BUR Marketing research | 658.83 ESS Essentials of marketing research / | 658.83 ESS Essentials of marketing research / |
Contents:
Pt. 1. Introduction to basic concepts
Pt. 2. Data collection, sampling and interviewing
Pt. 3. Data processing, analysis and reporting
Pt. 4. Selected applications of marketing research
Includes bibliographical references and index.
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