Entrepreneurial management / Robert J. Calvin

By: Calvin, Robert JSeries: Executive MBA SeriesPublication details: New Delhi : Tata McGraw-Hill, c2004. Description: vii, 295 p. ; 23 cmISBN: 0070586160Subject(s): 1. New business enterprises -- ManagementDDC classification: 658.421 CAL

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.421 CAL (Browse shelf(Opens below))	Available		4020

Total holds: 0

CONTENT INCLUDES:

Introduction: The Proven Formula for Success

Part I Finance and Control
Chapter 1. Writing a Business Plan or a Strategic Plan
Chapter 2. Proper Financing
Chapter 3. Financial Controls

Part II Marketing and Sales
Chapter 4. Differentiation, Target Marketing, and Target Customers
Chapter 5. A Cost-Efficient, Effective Sales Organization and Marketing Approach
Chapter 6. Inexpensively Creating a Demand for Products and Services
Chapter 7. Proper Pricing

Part III Business Development
Chapter 8. Buying an Existing Business
Chapter 9. Developing and Introducing New Products and Services

Includes index.

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