The school and community relations / Edward H. Moore, Don Bagin, Donald R. Gallagher
Publication details: New Jersey : Pearson Education, c2012 Edition: 10th edDescription: xii, 308 p. : ill. ; 24 cmISBN: 9780137072514; 0137072511DDC classification: 371.190973 MOO| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Staff Reference
|
Villa College QI Campus | Villa College Library | 371.190973 MOO (Browse shelf(Opens below)) | Available | 408 |
Contents
Pt.1. Essential considerations
Ch.1. The importance of public relations
Ch.2. Public character of the school
Ch.3. Understanding the community
Ch.4. Policies, goals, and strategies
Ch.5. Administering the program
Pt.2. Relations with special publics
Ch.6. The communication process
Ch.7. Communicating with internal publics
Ch.8. Communicating with external publics
Ch.9. Crisis communication
Ch.10. Communication about school services and special events
Pt.3. Communication tools
Ch.11. Working with the press
Ch.12. Radio, television, exhibits, and presentations
Ch.13. Preparing online communications
Ch.14. Preparing published materials
Ch.15. Conducting special issue campaigns
Ch.16. Communicating school finance issues
Pt.4. Evaluation
Ch.17. Assessment and accountability.
includes bibliographical reference
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