Marketing management / Russell S. Winer and Ravi Dhar
Publication details: Boston : Prentice Hall, c2011. Edition: 4th edDescription: xxi, 506 p. : col. ill. ; 30 cmISBN: 9780136074892; 0136074898Subject(s): Marketing -- ManagementDDC classification: 658.8 WIN| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
English Lending
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Villa College Library | Villa College Library | 658.8 WIN (Browse shelf(Opens below)) | Available | 10726 | ||
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English Lending
|
Villa College Library | Villa College Library | 658.8 WIN (Browse shelf(Opens below)) | Available | 10727 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.8 WIN (Browse shelf(Opens below)) | Available | 8980 | ||
|
English Lending
|
Villa College Library | Villa College Library | 658.8 WIN (Browse shelf(Opens below)) | Available | 8981 | ||
English Reference
|
Villa College Library | Villa College Library | 658.8 WIN (Browse shelf(Opens below)) | Available | 4463 |
Content includes:
Part I: Marketing Philosophy and Strategy
Ch 1: Marketing and the Job of the Marketing Manager
Ch 2: A Strategic Marketing Framework
Part II: Analysis for Marketing Decisions
Ch 3: Marketing Research
Ch 4: Analyzing Consumer Behavior
Ch 5: Organizational Buying Behavior
Ch 6: Market Structure and Competitor Analysis
Part III: Marketing Decision Making
Ch 7: Product Decisions
Ch 8: New Product Development
Ch 9: Pricing
Ch 10: Communications and Advertising Strategy
Ch 11: Sales Promotion
Ch 12: Channels of Distribution
Ch 13: Direct Channels of Distribution: Personal Selling and Direct Marketing
Ch 14: Customer Relationship Management
Ch 15: Strategies for Service Markets
Includes index
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