Marketing

By: Geoff Lancaster, Paul ReynoldsPublication details: Hampshire : Palgrave Macmillan, c2004. Description: xii, 434 p. : ill. ; 23 cmISBN: 0333987896Subject(s): 1. MarketingDDC classification: 658.8 LAN

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 LAN (Browse shelf(Opens below))	Available		4593

Total holds: 0

Contents:
1. Development of the Marketing Concept
2. Marketing and the Organisation's Micro- and Macroenvironments
3. Customers and Marketing
4. Buyer Behaviour
5. Marketing Information Systems and Forecasting
6. Marketing Research
7. Products and Services
8. Price
9. Channels of Distribution
10. Logistics Management
11. Managing Selling
12. Above- and Below-the-line Promotion
13. Public Relations
14. International Marketing
15. Marketing Planning
16. Marketing and the Use of Internet Technology
17. Customer Relationship Management.

Includes bibliographical references and index

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