Marketing management : text and cases /

By: Dalrymple, Douglas J | Parsons , Leonard JPublication details: New Jersey: c2000. John Wiley, Edition: 7th edDescription: xii, 707 p. : col. , ill. ; 26 cmISBN: 0471332380DDC classification: 658.8 DAL

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Reference	Villa College Library	Villa College Library	658.8 DAL (Browse shelf(Opens below))	Available		4668

Total holds: 0

Contents:
1. The Role of Marketing in Organizations and Society
2. Marketing Strategy
3. Customer Analysis
4. Market Segmentation and Product Differentiation
5. Competitive Analysis and Product Positioning
6. Product Development and Testing
7. Brand Management
8. Services Marketing
9. Pricing
10. Selecting and Managing Distribution Channels
11. Personal Selling and Sales Force Management
12. Direct Marketing
13. Designing Advertising Programs
14. Sales Promotion and Public Relations
15. International Marketing
16. Marketing Planning

Includes index

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