In search of the obvious : the antidote for today's marketing mess

By: Jack TroutPublication details: New Jersey : John Wiley & Sons, c2008. Description: xv, 208 p. ; 23 cmISBN: 9780470288597Subject(s): 1. Marketing. 2. Advertising -- Brand name productsDDC classification: 658.8 TRO

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
English Lending	Villa College Library	Villa College Library	658.8 TRO (Browse shelf(Opens below))	Available		3329
English Lending	Villa College Library	Villa College Library	658.8 TRO (Browse shelf(Opens below))	Available		4699

Total holds: 0

Contents:
Introduction. The Mess That Marketing Is In.
Chapter One. In Search of The Obvious.
Chapter Two. What gets in the way of the ?Obvious?.
Chapter Three. The Internet Can Be An ?Obvious? Problem.
Chapter Four. Advertising People Can Be An ?Obvious? Problem.
Chapter Five. Marketing People Can Be An ?Obvious? Problem.
Chapter Six. An ?Obvious? Look At The Marketing Process.
Chapter Seven. Some Help In That Search For The ?Obvious?.
Chapter Eight. Some ?Obvious? Ground Rules Of Which You Must Be Aware.
Chapter Nine. Some Observations About ?Obvious? Marketing Problems.
Chapter Ten. The Future Is Never ?Obvious?.

Includes bibliographical references and index

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