Small business management : an entrepreneurial emphasis / Justin G. Longenecker ... [et al.]
Publication details: Ohio : Thomson/South-Western, c2006. Edition: 13th edDescription: xx, 636 p. : col. ill. ; 29 cmISBN: 9780324226126; 0324226128DDC classification: 658.022 SMA| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Staff Reference
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Villa College QI Campus | Villa College Library | 658.022 SMA (Browse shelf(Opens below)) | Available | 478 |
Pt. I. ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY.
Ch 1. The Entrepreneurial Life.
Ch 2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity.
PART 2. STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS.
Ch 3. Getting Started. Ch 4. Franchises and Buyouts.
Ch 5. The Family Business.
Pt. 3. DEVELOPING THE NEW VENTURE BUSINESS PLAN.
Ch 6. The Business Plan: Visualizing the Dream.
Ch 7. The Marketing Plan.
Ch 8. The Human Resources Plan: Managers, Owners, Allies, and Directors.
Ch 9. The Location Plan.
Ch 10. The Financial Plan: Projecting Needs.
Ch 11. The Financial Plan: Finding Sources of Funding.
Ch 12. Planning the Harvest.
Pt. 4. FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES.
Ch 13. Customer Relationships: The Key Ingredient.
Ch 14. Product and Distribution Plans.
Ch 15. Pricing and Credit Decisions.
Ch 16. Promotional Planning.
Ch 17. Global Marketing.
Pt. 5. MANAGING GROWTH IN THE SMALL BUSINESS.
Ch 18. Professional Management in the Entrepreneurial Firm.
Ch 19. Managing Human Resources.
Ch 20. Managing Operations.
Ch 21. Managing Risk in the Small Firm.
Pt. 6. UNDERSTANDING WHAT THE NUMBERS MEAN.
Ch 22. Managing the Firms Assets.
Ch 23. Evaluating Firm Performance.
Includes bibliographical references and index
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