The high tech marketing machine : applying the power of computers to out-smart the competition
Publication details: Kuala Lumpur : Golden Books Centre, 1993, Description: x, 232 p. : ill. ; 23 cmISBN: 9837200782Subject(s): 1. Marketing -- Management -- Data processingDDC classification: 658.800285 POW| Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds |
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English Lending
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Villa College Library | Villa College Library | 658.800285 POW (Browse shelf(Opens below)) | Available | 4857 |
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| 658.8 YOO Super consumers | 658.80019 VIT Buying trances : a new psychology of sales and marketing | 658.80019 VIT Buying trances : a new psychology of sales and marketing | 658.800285 POW The high tech marketing machine | 658.80076 WON Marketing | 658.802 BIR The growth drivers | 658.802 FIL Marketing communications : brands, experiences and participation / |
Contents:
Pt. 1. Introduction
Ch. 1. Introduction
Ch. 2. The marketing machine
Pt. 2. The technology toolbox
Ch. 3. Word processing
Ch. 4. Mailing list managers
Ch. 5. Desktop publishing
Ch. 6. Fax
Ch. 7. Voice mail
Ch. 8. Time manager
Ch. 9. Contact managers
Ch. 10. Sales force automation
Ch. 11. Mapping software
Ch. 12. Electronic mail
Ch. 13. Groupware
Ch. 14. Presentation software
Ch. 15. Spreadsheets
Ch. 16. Online databases
Ch. 17. Survey software
Ch. 18. Database managers
Ch. 19. Scanner data analysis
Ch. 20. Multimedia
Ch. 21. Project managers and timekeepers
Ch. 22. Other software
Pt. 3. Applying the tools
Ch. 23. A day in the life
Ch. 24. The value of information
Ch. 25. The future
Ch. 26. Where do we go from here
Includes index.
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