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Wheels for the world : Henry Ford, his company, and a century of progress 1903-2003

By: Douglas BrinkleyPublication details: New York : Penguin Books, c2003, Description: xxii, 858 p. : plates. ; 24 cmISBN: 067003181XSubject(s): 1. Ford, Henry, 1863-1947. 2. Automobile engineers -- United States -- Biography. 3. Ford Motor Company -- History. 4. Automobile industry and trade -- History. 5. Industrialists -- United States -- BiographyDDC classification: 338.76292092 BRI
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Holdings
Item type Current library Home library Call number Status Date due Barcode Item holds
English Lending English Lending Villa College Library
Villa College Library
338.76292092 BRI (Browse shelf(Opens below)) Available 4859
Total holds: 0

Contents:
PART ONE: THE FARM BOY
1 Origins
2 Starting Up
3 Founding Ford.
4 Growing Successes
5 Growing Pains.
6 Model T Mania.
7 Fordism
8. The $5 Day

PART TWO: THE FORWARD MARCH
9 Alone at the Top
10 Making an Impact
11 Challenging Every Foe.
12 Withstanding the Downturn
13 The Rouge
14 Lincoln Motor
15 Ford Aviation

PART THREE: THE BATTLE JOINED
16 Good-bye, Model T; Hello, ModelA
17 Model A and Trade Abroad
18 Coping with the Great Depression
19 Model Y: The Ford Americans
Never Knew
20 For Better and for Worse in Dearborn
21 Mercury
22 Building Up to War
23 Willow Run and the B-24 Liberators

PART FOUR: THE MODERN CORPORATION
24 Peaceful Revolution
25 Death in Dearborn
26 Human Engineering
27 Fifty Years Old and Still Growing Up
28 Grand Thunderbirds, Tough Trucks,
and the Edsel Flop
29 A Whole New Business
30 Mustang Generation.

PART FIVE: THE TURNAROUND YEARS
3 1 Jet Set
32 Trouble All Around.
33 Financial Crisis
34 The Quality Crisis.
35 Team Taurus
36 New Horses
37 Momentum
Includes bibliographical references and index.

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